Color Intensity - Love to Color on the Bright Side? Discover a dazzling spectrum of bold, brilliant color with Joico® Color Intensity - our intensely concentrated pigments designed to help you create over-the-top vibrancy that lasts through 15 shampoos.
Color Intensity's intermixable formula can be applied straight from the tube, or mix and mingled to your heart's content for endless creative possibilities. Bonus benefit: no developer required!

Metallic:  Introducing Color Intensity Metallic Muse Collection, five new impossible-to-resist shades that perfectly mimic the muted luster of liquid metal. Think fresh, modern, multidimensional cool and warm-toned metabolized hues.  Please note that the metallic shades contain glitter.

• To Use:

  • Apply to clean, dry hair (some shades require pre-lightening for best results)
  • Process for 20 minutes
  • Rinse Well
  • Directions are listed on the product as well.